I don't drink coffee - tea is what I love. I've tried being a coffee drinker but it just didn't take. I simply don't like the taste of coffee unless I've got an enormous amount of sugar and milk and flavorings and everything else that can drown out the actual flavor of the coffee. If I've got to put enough junk in it to completely mask any trace of coffee flavor, why bother? Life's too short to drink every morning something that repulses you.
Since I'm not a coffee drinker I don't have personal experience with this but I'm guessing that true coffee lovers go through the same thing I go through every morning. I get up and after my morning routine is finished and I have breakfast prepared I sit down and finally have my first sip of tea. And without fail it's like I'm suddenly able to breathe.
I could be having the worse morning in the world. It could be cold and dark and raining outside. My hair could look like the Wreck of the Hesperus. All the wrongs in my world are, if not corrected, are at least soothed with that first sip of tea.